10 FONTS for Dentists

Jun 09, 2022

BY admin

Why Fonts Matter?

Fonts matter for a variety of reasons, including readability, making a professional impression, and brand recognition. You’ll want to choose a font that can be used consistently across various online and offline mediums-including those that are trickier to print on like clothing, decals for glass surfaces, and office supplies.

Serif vs Sans Serif

A serif refers to the small lines attached to a font. A serif font has more of a

professional and authoritative style. In addition to being associated with institutions like the New York Times and other brands with a long history, serif fonts are also easier to read at smaller sizes.

Sans serif fonts are more modern and are designed to imitate human handwriting today. Sans serif fonts are often found on signage, maps, and websites because they are easier to read.


A chosen font size should be big enough to read but not so large that it’s overwhelming. Generally, font size is calculated by evaluating the distance between the bottom point of a lowercase “g” to the topmost point of an uppercase.

The size of fonts is one of the biggest accessibility issues on the web today. Since

over 25 million Americans have vision issues, choose a font with a good size for your website. Use a minimum size of 16px, but 18px for standard paragraph format is preferred.

Colour and Contrast

There are two ways that color and contrast impact font selection:

  • Potential accessibility and viewing issues, such as when colors are too bright against one another.
  • Readability has to do with the contrast between a heading in a document and a body copy.

Selecting a basic font in black might not show potential accessibility issues with a given font until it’s translated over into different colors in a Dental logo or the clinic name logo. Web accessibility issues impact people who are colorblind and people who are vision impaired and proper color contrast is key for accessibility.

Pairings for Primary & Secondary Fonts

Throughout your dental clinic marketing, you’ll use selected fonts in different styles like headings and body copy. If you’re mixing different fonts, consider complementary font recommendations. These are fonts that work well together without decreasing readability.

Serif fonts are typically more common for headings because they are bigger and easier to read, but sans serif is best for body paragraphs.

Bold, Italics, Underline, and Strikethrough

When choosing a font and an appropriate size, make sure that all other elements applied to the font make it readable as well. This means emphatic elements like bold, italics, underline, and strikethrough.

Bolding a font can make it thicker or be used to add a strong emphasis on a particular word. Italics is another way to add emphasis on a particular word or phrase by slanting the text. Compared with the base font, both bold and italics make a font harder to read and therefore should not be used consistently.

Underlining or striking through a font apply lines underneath or through the center of the line of text. Before choosing a font, make sure that the fonts you’re exploring are still readable when applying these elements.

Letter Spacing

The distance between each letter when typed out within words is referred to as letter spacing. If the letter spacing is too tight, it’s hard for readers to see each unique character clearly. This can cause confusion and slow reading time.

Line Spacing/Line Height

Line spacing refers to the vertical distance between lines of text. Most written text today is in single space or double space, although word processors range from 1.0 to 3.0. Adjusting line spacing is more important when a font is harder to read when single-spaced. A good rule of thumb for user experience is to set line height at approximately 150% of the font size.

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