Having the right content on your website can determine how and where your dental clinic ranks on Google, what type of likely patients finds you, and whether or not they trust you enough to refer you as their dentist.
The key benefits of content writing for the dental clinic are:
When someone is trying to decide which dentist to refer, they want one that’s an expert in their practice area. They want someone they can trust to have the expertise to solve their problem and answer questions about their treatment.
Expertise is also an important factor for dental SEO. Along with keyword research, link building, and optimizing your Google Business profile, your website’s adherence to Google’s Quality Rate Guidelines will help you improve your rankings on Google.
With every piece of content on your blog, you have an opportunity to convey your professionalism and values as a dentist. This is especially true when creating content that describes your successes and your services.
Visitors will know they can trust you if you commit to accuracy and transparency throughout your dental marketing efforts. It can also increase your referral rate from other dentists.
By creating top-of-funnel content, you can bring in patients that so many other dental clinics neglect because they’re too focused on the hot lead the person who’s just been in an accident.
You can get in front of all of them simply by being the person who answers questions and solves problems before they realize they want to visit a dentist.